When you pay a web designer the big bucks, for a fabulous website, with lots of color and pictures and videos and your company name in a beautiful logo splashed with cool graphics it is just lovely. It looks good and makes you all warm and fuzzy inside. Unfortunately, if your website has not been properly optimized, odds are no one is going to see it.
In this home page for Wells Fargo, the meta data is correct. It will drive traffic because the web crawlers will find it and like it. Easy. As long as they have done other things too. Unfortunately their meta data on title is missing.
<meta name=”description” content=”Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services.” />
<meta name=”keywords” content=”checking accounts, savings accounts, student loans, personal loans, investments, online banking, auto loans, home loans” />
That may sound extra ridiculously crazy but it is true. Conditions on the web are so odd now; you can sometimes type in the exact URL or web address for a specific website and still not find it. The search engine optimization world is so specific now, your website must be optimized correctly or all your other efforts are for naught.
Odds are also good that your creative web designer is not a search engine optimization (SEO) expert. Creating websites and optimizing websites are two different knowledge and software skill sets. SEO is a field that changes constantly and extremely fast which involves math calculations far too complex for mere humans unless said humans have specialized software to compute.
Expecting creative, talented graphic artists who are focused primarily on the look and coding of web design to also stay abreast of the latest Google algorithm is silly and unrealistic. It may come as a nasty surprise, when those beautiful elements of their creative website design have to be redone adding costs when SEO is done as a late addition rather than from the very beginning.